Posted by admin in Big Branding
on Nov 1st, 2010 | 0 comments
The battle for your attention on a Saturday night is being won by ITV, with their brands finding their way into your living room. The gap between ‘Strictly Come Dancing’ and ‘The X Factor’ narrowed on Saturday night, but the ITV1 show remained ahead with 12.2 million viewers, according to unofficial overnight figures.
‘Strictly Come Dancing’, the BBC’s sparkle-filled celebrity contest, improved on last week’s audience of 9.6 million people on BBC One and BBC HD last week. Screened before ‘The X Factor’ at 6.25pm – 7.55pm,...
Posted by admin in Marketing
on Aug 4th, 2010 | 0 comments
How’s your branding or marketing going? Worried that your controversial idea will get pulled by the odd do-gooder? Well it still might, but just because some people complain about an advert doesn’t mean it will be taken from our screens.
A controversial ad for Marie Stopes International, the health advisory organisation that offers abortion advice, among other services, has escaped a ban from the Advertising Standards Authority despite receiving 1,054 complaints.
The ad, which debuted on Channel 4 in May, also received a further 3,296 complaints in the form of postcards sent in following a...