Tuborg is reinforcing its claims to be “the official beer of live music” with a tie-in with fashion label Gio-Goi. An on-pack promotion if offering 3,000 bespoke record bags and the chance to win a trip to Ibiza for up to four people.   Special promotional packs contain Gio-Goi tokens; fans who collect eight tokens can send them in and claim a limited edition Gio-Goi bag. Everyone who claims a bag is automatically entered into the Ibiza prize draw.   Paul Davies, director of brands and insight at Carlsberg UK, says the partnership between the two brands works because “both brands share a...

The battle for your attention on a Saturday night is being won by ITV, with their brands finding their way into your living room. The gap between ‘Strictly Come Dancing’ and ‘The X Factor’ narrowed on Saturday night, but the ITV1 show remained ahead with 12.2 million viewers, according to unofficial overnight figures. ‘Strictly Come Dancing’, the BBC’s sparkle-filled celebrity contest, improved on last week’s audience of 9.6 million people on BBC One and BBC HD last week. Screened before ‘The X Factor’ at 6.25pm – 7.55pm,...

Apple’s iTunes system has revolutionized the music industry, with Johnny Cash’s Guess Things Happen That Way’, becoming the 10 billionth track to be sold at the ITunes online store.   Black Eyed Peas’ I Gotta Feeling was officially named the site’s most downloaded track, with their single ‘Boom Boom Pow’ the third biggest seller. Louie Sulcer of Woodstock, Georgia bought the 10 billionth track winning a$10,000 (£6,500) iTunes gift card.   There are plenty of promotional products within the corporate gift industry, which enable your organisation to associate themselves...

The holidays are coming, the holidays are coming and Coca Cola have unveiled there new marketing strategy, which I have to say is questionable to say the least. Coca-Cola has hired Peter Andre as a celebrity busker as part of its sponsorship of London Underground busking spots. No I haven’t just made that up.   Andre commented: “I love Christmas and everything associated with it so I jumped at the chance to help bring a little extra festive cheer to shoppers. To be honest this news has actually put me off walking down Oxford Street on the off chance I bump into him.   On a serious note the...

Ofcom has received a significant number of complaints, over the perceived poor handling of our new national treasure Susan Boyle.   The unlikely singing sensation who has learning difficulties, was taken to private London clinic ‘The Priory’ on Sunday, following fears for her mental health after Saturday nights final.   Apparently the head strong Scott ran down the corridor backstage shouting, “I hate this show” after missing out to dance group Diversity, She is also said to have thrown a glass of water over a floor manager. Considering the amount of pressure she was under, surely one...

The Comic Relief single ‘Islands in the Stream’, performed by the Gavin and Stacey comedy duo Rob Brydon and Ruth Jones, has reached pole position in the UK singles chart. The popularity of the single adds to the £5.5m raised by Comic Relief singles from the past two decades.      Comic relief is the king of promotional products, with their distinctive promotional merchandise being spotted on car bonnets and noses everywhere. As much as admire the promotional output of the charity, we would recommend that promotional noses would work as well for everyone.      It seems being ‘funny for...

Bob Marley’s name has now been licensed to sell branded products bearing his name. The estate of Bob Marley, who look after the late Reggae stars finances have teamed up with a private equity house to license the singer’s image to retailers.   Hilco Consumer Capital have paid $20m (£13.3m) to acquire half of The House of Marley, in conjunction with Bob’s family. Bob Marley promotional items will include apparel, food and video games.   This new venture will aim to reduce the huge number of bootleg Bob Marley product currently available. It sounds like we could be soon expecting some...

For any unorganised festival lover, I bring you the sad news that this summer’s Glastonbury festival has sold out. The Somerset based festivel has sold out  a whopping four and half months ahead of time, despite having no headliners at all confirmed.   The festival organisers launched an early ticket deposit scheme back in October, with the majority of fans set to complete their payments by a deadline of the 1st of February. There is still hope if you’re still looking for a ticket -as any cancelled or returned tickets will be re-sold on the 5th of April.   This early sell-out is in...