Tonight is the night the Brit Awards rolls into London’s Earls Court with; Lady Gaga, Lily Allen, Florence and the Machine, Pixie Lott and JLS all in the running for a possible hat-trick of awards.   As the UK’s biggest music award night, viewers will be treated to performances from Lady Gaga, Kasabian, Cheryl Cole, Jay-Z and Alicia Keys, while Prince Harry has recorded a message for the live show, as the ceremony celebrates its 30th anniversary.   The somewhat unlikely host, Peter Kay, is the latest host of the famous awards which began back in 1977. Two special categories have been created...

  Larger louts, not normally known for their eco friendly stance may be becoming more green then they first realised.   Over the Christmas period the upmarket beer Stella Artois hopes to save one million rainforest trees through a digital ‘Send a Card, Save a Tree’ campaign, which invites their fans everywhere to send a free, augmented reality cards. For every digital card sent, Stella Artois will saved a tree in the threatened Atlantic Rainforest in Argentina’s Misiones Province.   If you live in London you may have seen a sustainably-sourced Christmas tree in the ‘Winter Wonderland’ in...

You would be forgiven for associating London’s Leicester Square with all the glamour of the film industry. However yesterday saw the prestigious spot filled with computer game fans for the premier of much anticipated and catchy titled Call of Duty: Modern Warfare 2.   The hardcore (some might say sad), gamers were treated to a fanfare of martial music and Jeeps. While US Marine look-a-likes took the invited audience down a camouflage carpet into the Vue cinema, while the crowds leaned over the barriers.   For those who don’t know, Modern Warfare 2 is set five years after the conclusion of Call...

The official “cool list” for hipsters to keep an eye on by Cool Brand’s, reveals a new but unsurprising champion in the shape of the Apple iPhone. Despite the so called credit crunch, the unprecedented success of the iPhone this year, which has sold five million units between March and June, led to it rising from second to the number one spot.   The last three previous years, Aston Martin has been the coolest kid around, probably as the luxury car manufacturer is immediately synomous with James Bond. The shortlist for the survey is compiled by 2,500 voters. The final twenty are voted on by a...

The Mayor of London’s office wants to rebrand London and is inviting agencies to tender to create the new image.   Mayor Boris Johnson and his team have allocated a budget of £600,000 to create a new logo and identity for the city ahead of the 2012 Olympics, and want to have this in place by next spring.   The Mayor’s office is inviting agencies to tender for four contracts related to the new identity: designing the logo; brand activation, which could include advertising and experiential activity; tracking; and evaluation and events. Dan Ritterband, the director of marketing at the Mayor...

Starting tomorrow is the 17th year of the popular ‘internetworld’ three day event. The series of seminars and exhibitions will be held at Earls Court 2, where over three hundred exhibitors and seven theatres will be buzzing.   Internet world brings together Europe’s largest collection of marketing, IT, digital, ecommerce professionals, which will give you a great chance of meeting and connecting with like minded individuals within your industry.    The event’s aim is to give attendees a better insight, into what will online can do for their business. The internet can help business...

The Brit awards has had a solid track record in providing eyebrow raising television. Whether it be Geri Halliwell’s revealing dress back in 1996 or Kazakhstan’s most famous export calling the Pussy Cat Dolls prostitutes, the Brits has had its fair share of iconic moments. My personal favourite was when a young Jarvis Cocker paraded his pale cheeks, when he invaded the stage when Michael Jackson was performing Earth Song. Good Times.  With all this glitz and glamour on the box, it may inspire you to have some promotional awards and trophies made up for your own business. There is a great...

For those of you who missed the BAFTA’s last night, the new king of The British Academy of Film & Television Arts is Slum Dog Millionaire. The rags-to-riches story, hogged the stage last night at the Royal Opera House, winning seven out of eleven nominated awards.   Interestingly last year, BAFTA was the only precursor to correctly predict all of the acting winners at the Oscars, so it looks like this could be a vintage year for British cinema.   If all the glitz from Covent Garden last night, has got you in the mood for some glamour for your own business, then one could invest in some...

 A few weeks ago I brought you news of an unprecedented marketing campaign by the Atheist Society, who were (and are) promoting their controversial but optimistic message of Atheist propaganda. Well it seems the saga continues, as the three heavy weight Christian groups are set to retaliate with a promotional campaign of their own. It is the Christian Party, the Trinitarian Bible Society and the Russian Orthodox Church who have organised the campaign which is set to be spread onto fifty of London’s bendy buses. The first message that Londoners will be exposed to is: “There definitely is...

“THERES PROBABLY NO GOD. NOW STOP WORRYING AND ENJOY YOUR LIFE” Do you find this offensive? Or does it fill you with optimism? The more eagle eyed of you will have seen them on the side of buses or on the tube, in the latest marketing campaign by the British Humanist Association. The ad which is meant to make people feel good about themselves, is bound to cause offence to some people. The view held by prominent Atheists such as Richard Dawkins who personally donated to the scheme, is that we have Bishops seated in the House of Lords so atheists should at least be aloud to market there...