The Golden Globes, held this January, were a roaring success; from the gossip about the designer gowns, to the after party celebrations and everything in between. It would seem odd for a year to pass by without our favourite actors and actresses receiving recognition for their on screen performances; the Oscars and the Golden Globes are some of the most watched events in the world. However, when it comes to celebrating work achievements in the ‘real world’ of business, we are less inclined to give credit to those who have earned it, with an awards ceremony. Many business owners are now realising...

The battle for your attention on a Saturday night is being won by ITV, with their brands finding their way into your living room. The gap between ‘Strictly Come Dancing’ and ‘The X Factor’ narrowed on Saturday night, but the ITV1 show remained ahead with 12.2 million viewers, according to unofficial overnight figures. ‘Strictly Come Dancing’, the BBC’s sparkle-filled celebrity contest, improved on last week’s audience of 9.6 million people on BBC One and BBC HD last week. Screened before ‘The X Factor’ at 6.25pm – 7.55pm,...

Since Cheryl Cole is starting divorce proceedings, she’s decided that getting rid of her ‘Mrs C’ tattoo on her neck isn’t a bad idea either.   She has asked her management to clear a few more days to have the inking on the back of her back removed. If I were her, I’d get that tattoo of her hand and thigh removed too, but what do I know?   Cheryl wants it to be done in secret – unlike when Jordan had her “Pete” wrist tattoo inked over with a big black cross, which was all caught on camera for her reality TV series. If you just do the exact opposite of whatever Jordan does you...

Tonight is the night the Brit Awards rolls into London’s Earls Court with; Lady Gaga, Lily Allen, Florence and the Machine, Pixie Lott and JLS all in the running for a possible hat-trick of awards.   As the UK’s biggest music award night, viewers will be treated to performances from Lady Gaga, Kasabian, Cheryl Cole, Jay-Z and Alicia Keys, while Prince Harry has recorded a message for the live show, as the ceremony celebrates its 30th anniversary.   The somewhat unlikely host, Peter Kay, is the latest host of the famous awards which began back in 1977. Two special categories have been created...

Pop music is big business, but Blur’s manager recently issued a word of warning to musicians, against appearing in just any sort of promotion.   In particular Chris Morrison pointed out: “I think Duffy’s Coca-Cola ad was abysmal and I think Robbie Williams on T Mobile was terrible. I don’t think either of those two things did any favours to the artists’ careers or the way they’re perceived. I think you have to be very, very careful about how you associate with brands.   Brit Pop legends Blur themselves have allowed their tracks to be used in commercials, with...

Did you see the Golden Globe Awards the other night? It was the 67th year, but the first that the star-studded ceremony had seen a host for 15 years.   An unlikely choice of host was Briton’s own Ricky Gervais, who had the nerve racking honour of keeping banter levels high. His targets included Sir Paul McCartney, Angelina Jolie, Steve Carrell, TV network NBC and the Hollywood smart set in general.   My favourite line of the night was: “Looking at all the faces here makes me remember all the great work that’s been done this year by cosmetic surgeons,” he joked.   He went down a...

You would be forgiven for associating London’s Leicester Square with all the glamour of the film industry. However yesterday saw the prestigious spot filled with computer game fans for the premier of much anticipated and catchy titled Call of Duty: Modern Warfare 2.   The hardcore (some might say sad), gamers were treated to a fanfare of martial music and Jeeps. While US Marine look-a-likes took the invited audience down a camouflage carpet into the Vue cinema, while the crowds leaned over the barriers.   For those who don’t know, Modern Warfare 2 is set five years after the conclusion of Call...

Ofcom has received a significant number of complaints, over the perceived poor handling of our new national treasure Susan Boyle.   The unlikely singing sensation who has learning difficulties, was taken to private London clinic ‘The Priory’ on Sunday, following fears for her mental health after Saturday nights final.   Apparently the head strong Scott ran down the corridor backstage shouting, “I hate this show” after missing out to dance group Diversity, She is also said to have thrown a glass of water over a floor manager. Considering the amount of pressure she was under, surely one...

Jade Goody’s doomed battle with cervical cancer, has seen extremely extensive media activity. Her name and associated charities have seen practically unprecedented promotional interest.   But the media’s hunger for all things Jade Goody, has certainly provoked a mixed response from the public. A recent mini study by brandrepublic, showed that many people like me thought that all the publicity had gone too far. Surely this promotional activity has crossed the boundaries of good taste, and many people have stated that lots of people have cancer.   It seems disrespectful to genuine national...

Using the power of celebrity to endorse a brand has always been a popular and effective marketing tool for larger business. Today there is a trend for celebrities to promote either their own brand, or someone else brand of drink. It seems spirits are the new trainers for celebrities at the moment. Pepsi and Cola-Cola have historically always had A list sports and film starts to market their drink with, but now anyone who is anyone has a drink to promote. Below are the latest crop of thirst quenchers that have the celebrity gold seal of approval:   P. Diddy, Ciroc Vodka Paris Hilton, Rich Prosecco 50...