If your organisation invests in promotional products, then there will soon be more opportunity to use them as product placement will be allowed in UK TV programmes from 28 February 2011. Sponsorship rules have also been relaxed, and paid-for references on the radio can be integrated into programmes from today, according to regulator Ofcom. To pave the way for paid-for references for products and services, as revealed by Media Week earlier this month, Ofcom has published new rules about what can and can’t be shown. Branded goods will be prohibited in all children’s and news programmes and in...

We love seasonal promotional items here at the Gift Selection office. Coca-Cola is launching a two-pronged Christmas TV ad campaign next month, bringing back its “Holidays are coming” commercial before unveiling a new execution called “Snow globe”. The first ad will air from 12 November for a month, before the new ad, which has been created by McCann in Madrid, makes its debut on 13 December. “Snow globe” depicts a number of people who are clearly lonely and away from loved ones: a young man working late in a grocery store; a couple sitting on opposite ends of a park...

In the Gift Selection office, we see many orders for promotional coffee mugs, many of which go on to be used in independent coffee shops. Be it promotional espresso cups, promotional latte mugs or cappuccino cups and saucers, Gift Selection can supply what you need.   Interestingly, according to market research company NPD, McDonald’s has overtaken Costa to become Britain’s largest out of home seller of coffee. All outlets were monitored, including petrol forecourts, supermarkets, and work place canteens. Jeffrey Young, managing director of Allegra, the leading analysts of the coffee market,...

We see a lot of logos in the Gift Selection office, we see the good, the bad and well, the not so good shall we say. If you think your businesses logo could be working harder, your logo may be more popular with your clients then you realised. One should only change an established logo after much research. US clothes retailer Gap has scrapped a new logo just one week after its introduction following an “outpouring of comments” online. The original logo, which has been used for more than 20 years, has a blue box with “GAP” written in white inside. The new logo on the website had...