South African brand Savanna Cider is launching its biggest ever UK on-trade promotion, focused around the world of Facebook. The online competition invites drinkers to “Win your own Savanna party” for you and 99 of your closest friends. The quirky alcoholic drink, is marketed along the lines of; “its dry but you can drink it”.
Their Facebook app allows users to enter 100 friends for their preferred party list. This is then circulated virally to encourage more people to enter, with other links on sites like Bebo and Twitter.
The DJ hosted bash, worth £10k will be held at the Big Chill House on Saturday 19th September, in the big smoke. Not only will you get your very own party coordinator (how do you get that job), they’ll also chauffeur drive you and three of your favorite mates from the party.
This refreshing beverage is made from the finest Granny Smith Apples in South Africa and is imported into the UK by Babco. The owners of the drink Distel, are also having a promotion were drinkers collect codes on a lemon shaped neck tag and then input them at www.savannacider.co.uk. The Great Golden Giveaway has been extended for another month, so there are over 45 additional prizes to be won.
