USBs Explained

USBs Explained

'Twist' style USB

USBs, data sticks, flash-drives, memory cards these are all popular names for the same thing, but many people don’t know much about them, despite being a very important product for all kinds of industries.

 

What is a flash memory?

 

In your promotional USB stick, you will find a flash memory chip, which is a component of almost every electronic device. This memory is super-portable, and importantly is constantly powered. This allows the user to program or erase data safely and quickly, without requiring outside power to maintain date stored on the chip.

 

Why is there often no prices on promotional product distributers website?

 

Branded USB sticks vary in price because the memory chip inside varies in price. Why would there price fluctuate? Flash memory is treated as commodity product, as only a couple of manufacturers (Samsung, Intel etc) supply the entire world. This leads the supply and demand ratio open to easy manipulation, as there can be a very large demand from only a few organisations. Apple Computers for example is responsible for buying 20% – 30% of the entire market.

 

How long will my promotional USB last for?

 

Branded USBs are extremely robust, leave one in your jeans while there in the washing machine, and they’ll still probably work (I said probably, don’t sue me if it doesn’t). Partly because they have no moving parts, they aren’t prone to wear and tear.

 

There is some disagreement over how long your USB flashdrive will keep running for. Some say they will last forever, but I would disagree. It is safe to say that for all intents and purposes your USB won’t break down on and you, and will very likely last longer than you.

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