1.) Promotional items do a fantastic job of raising awareness of your company, great for if you are about to launch a new product or re-branding! 2.) Instead of spending £££’s on Ad campaigns that will only be seen once or twice then discarded, promotional items put your message into the hands of your customers and have a much greater life span! 3.) Promotional items are a great way to reward your customers. Whether it’s to say thanks for their loyalty or congratulate them on a birthday/milestone. 4.) Promotional merchandise gives your company brand repeated exposure every time that the item is...

Tuborg is reinforcing its claims to be “the official beer of live music” with a tie-in with fashion label Gio-Goi. An on-pack promotion if offering 3,000 bespoke record bags and the chance to win a trip to Ibiza for up to four people.   Special promotional packs contain Gio-Goi tokens; fans who collect eight tokens can send them in and claim a limited edition Gio-Goi bag. Everyone who claims a bag is automatically entered into the Ibiza prize draw.   Paul Davies, director of brands and insight at Carlsberg UK, says the partnership between the two brands works because “both brands share a...