Bowled Over With Packaging

We love bespoke promotional products here, and we have noticed that Brylcreem has launched a limited-edition cricket-themed pack to coincide with the start of this winter’s Ashes Test series in Australia. While the men’s hairstyling brand is not an official sponsor of the England cricket team, batsman Kevin Pietersen has been the brand’s ‘Brylcreem Boy’ since last year. The red cricket ball-shaped tub, created by Echo, carries Pietersen’s signature and contains a new product called Brylcreem Paste. The variant will be on sale from 25 November, the day after the first Ashes Test match...