Hoola Hoops are launching a fun new competition, for any would be film directors with too much time on their hands.   Starting today, the popular crisp makers want you all to make a two minute film, with you larking about with Hoola Hoops on your fingers. If you’re interested in winning a family holiday to Hollywood, or just £50, then films can be uploaded via their micro-site. Helen Warren-Piper, marketing director of bagged snacks at UBUK, says: “Hula Hoops is a well established brand with a loyal following. This new TV advertising campaign, along with the on-pack promotion will drive...

One of the brains behind the launch of MySpace in the UK has developed a social media course for secondary schools.   Andrew Davis has entitled it ‘Social Media Fundamentals’, which aims to explain the rise and relevance of social media, while at the same time integrating it with traditional subjects like maths and English. This thoroughly modern idea, will be the first time a formal social media course is to be taught in UK secondary schools.   Mr Davis inspiration for this came from when in 2007 he was diagnosed with repetitive strain injury, which sadly made simple day-to-day tasks a real...

A recent study carried out by Soc­ial Media Affairs (SMA), found 19 per cent of bloggers identified as Conservative Party supporters, compared with 16 per cent each for the Labour Party and the Liberal Democrats.   With perpetual PR disasters for Gordon Brown and his cabinet, I’m surprised that the deficient isn’t double this. However Labour bloggers have refuted this claim, with one of their parliamentary candidates Lucy Powell hitting back: ‘I thought we’d moved on from social media in politics being about how much traffic one blog gets versus another and towards how we actually adapt to a...

Anyone involved in the promotions industry or in marketing in general, would have had to be living in a cave on Mars, not to have noticed the Twitter revolution. Apple obviously doesn’t see this as a flash in the pan, as they are set to make an offer of £465m for the company!   Industry experts have said that the iPod creator is involved in deep talks with Twitter, and aims to seal the deal by the 8th of June, when Apple is set to hold its Worldwide Developers Conference.   Someone somewhere is making a lot of money, as the chaps at Twitter don’t come cheap. Last November they turned down an...

Starting tomorrow is the 17th year of the popular ‘internetworld’ three day event. The series of seminars and exhibitions will be held at Earls Court 2, where over three hundred exhibitors and seven theatres will be buzzing.   Internet world brings together Europe’s largest collection of marketing, IT, digital, ecommerce professionals, which will give you a great chance of meeting and connecting with like minded individuals within your industry.    The event’s aim is to give attendees a better insight, into what will online can do for their business. The internet can help business...

Burger King has recently launched another excellent marketing campaign only to see it shut down a week later. It was only a few days ago I brought you news of their aftershave, now their creative brains have been at it again with their new Facebook application. Perversely this application encouraged users to delete some of their friends, in exchange for burgers! All one had to do was sacrifice ten of their least favourite friends, and a mouth watering Whopper would be yours. Unfortunately for them it was shut down by the Facebook police, on the grounds of invading people’s privacy. One was alerted...