Remember when I reported news about Hula-Hoops requesting the public to send in videos of their fingers messing around with their favourite crisps on them?
Well they have recently launched their TV add to encourage us to get filming, which features two would be YMCA stars. Helen Warren-Piper, marketing director of Bagged Snacks at UBUK, said: “This new TV advertising campaign, along with the on-pack promotion and Hula Hoops website will drive further consumer engagement with the brand providing retailers with increased sales opportunities.
“Some brands are the keepers of undeniable truths. Hula Hoops is one of those brands — anyone who tells you they can eat a bag without first putting them on their fingers and giving them a wiggle, is a big fat fibber”.
If you have way too much time on your hands – visit their website to see people’s latest efforts and size up your competition.
