As well as obviously investing in promotional products, is your organisation linked as well as it could be with social media platforms?

Facebook has passed the landmark of half a billion global users, and has released fresh statistics about time spent on the site. This announcement means that 7.4% of the estimated 6.79 billion world population is now signed up to the site.

It has taken only five months to add the last 100 million users, while the first 100 million took it almost five years. Since February this year, when Facebook last released statistics on reaching 400 million users, the total time users spend on the site has increased by 40% to 700 billion minutes per month.

This works out as a rise from 20 hours and 50 minutes per month for the average user to 23 hours and 20 minutes per month. The average user is now connected to 80 pages, groups and events, up from 60 pages in the same time period.  Coinciding with the announcement is the launch of the Facebook Stories application, which aims to show the power and reach of Facebook through real life stories.