Selfridges in Oxford Street will launch its Christmas season on the 2nd of August, a full 145 days before the holiday – it’s earliest-ever start for the store.
People keen to plan ahead can purchase trees, crackers, fairy lights or even a £500 life-size donkey. The store said previous sales had shown some customers, especially overseas tourists, started thinking about Christmas during August. Last year, its festive shop sold more than 1,000 baubles during the first week of trading after opening on 8 August. The shop said customers could paint their own baubles this year.
Did you know the flagship store in London’s Oxford Street is the second largest shop in the UK (after Harrods) and was opened on 15 March 1909. Don’t worry Gift Selection won’t be putting out it’s Christmas based promotional items just yet, and I doubt they will even offer any life size donkeys what so ever. If you’re looking for branded baubles however, your talking their language…
