Not all branding is popular with the people; a word of warning if your planning a large scale marketing campaign. Although to be fair, your brand probably won’t have oppressed million of people, which is why with authorities in Georgia have taken down a statue of Soviet dictator Joseph Stalin that stood in the central square of Gori, his hometown.

The six metre (20ft) bronze statue was removed unannounced from its plinth in the middle of the night. The statue will be moved to a museum in Gori dedicated to Stalin, said the head of the city council, Zviad Khmaladze. It will be replaced by a monument for the victims of Georgia’s 2008 war with Russia.

Though he was not a decisive figure in the Bolshevik seizure of power in 1917, he quickly rose through the ranks of the Communist Party after the revolution, securing his position as undisputed leader in the years after Lenin’s death in 1924. His forced collectivisation of agriculture cost millions of lives, while thousands were executed and millions sent into exile during purges in the 1930s.

Recently, the fate of the statue has been a subject of debate in Georgia, with supporters of the pro-Western “Rose Revolution” that brought President Mikhail Saakashvili to power in 2004 arguing for its removal.