We love our favourite brands, and they love us, as we faithfully part with our hard earned cash for certain companies and their logos. But who was the first to recognize the importance of branding?

 Bass & Company, the British brewery, claims their red triangle brand was the world’s first trademark. Lyle’s Golden Syrup makes a similar claim, having been named as Britain’s oldest brand, with its green and gold packaging having remained almost unchanged since 1885. Another example comes from Antiche Fornaci Giorgi in Italy, whose bricks are stamped or carved with the same proto-logo since 1731, as found in Saint Peter’s Basilica in Vatican City.

Cattle were branded long before this; the term “maverick”, originally meaning an unbranded calf, comes from Texas rancher Samuel Augustus Maverick who, following the American Civil War, decided that since all other cattle were branded, his would be identified by having no markings at all. Even the signatures on paintings of famous artists like Leonardo Da Vinci can be viewed as an early branding tool.

Remember if you want to put your brand out there via the medium of products, contact the experts over at Gift Selection.