Yesterday it was banning smoking in Finland; today there are calls for tighter labelling of alcohol here in the UK. The Tories are proposing to swap the system of using units to tell consumers how much alcohol their drink contains, for one focused on the metric volume of alcohol and the calorie content.

What I want to know is, how come dingy pubs are full of thin and weary looking men, if they’re drinking calorie packed pints every minute they are open. Anyway, the Conservatives plan to negotiate a voluntary agreement with the drinks industry should it come to power this year, as part of its health manifesto laid out by shadow health secretary Andrew Lansley.

Their policy has arisen from Health Select Committee’s report on alcohol abuse last week. Several of the report’s recommendations could affect the drinks industry, including restrictions on advertising and sponsorship as well as a minimum price per unit.

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