High street coffee chain Coffee Republic is having a make over, after research suggested that female customers are put off by the existing dark interiors. As well as brightened up the place, chief executive Tariq Affara includes plans to introduce another two outlets in the UK within twelve months. 

I didn’t think coffee bars where particularly macho places anyway, but Affara said: ‘We want to broaden the appeal of the brand. We want to reach out to a wider market and make our bars even more attractive to spend time in”. As ever the first new look café will open in London, before being introduced across the UK and overseas.

If you wish to use promotional products to appeal to women, Gift Selection has a wide range of corporate gifts designed specifically for the fairer sex (or for very camp males). Please note, giving a lady a pink calculator probably won’t impress her – so be more imaginative.

Call me old fashioned but gifts for ladies fall into two categories, those that are shiny and those with a high fat content. On a serious note, their promotional beauty products, would make a fantastic staff incentive for your hard working female employees. Promotional nail files, branded vanity mirrors or personalised lip balms are inexpensive but handy gifts, while upmarket engraved trinket boxes make for quality corporate gifts.

If you have any questions related to promotional products for women in particular, then contact the friendly team at Gift Selection.