Are big and flashy TV ads set to be a thing of the past? According to The7Stars, 75% of ‘consumers’ (I hate that word) think these ads are wasteful. What’s more, over than a quarter of consumers plan to reduce or cancel their satellite or cable TV subscriptions.

One should perhaps take these results with a pinch of salt as only 700 people where surveyed, but a sense of the economic downturn is perhaps showing in our’ media consumption. Of those asked, 46% said they would stop buying their current newspaper if the price increased.

Jenny Biggam, founding partner at The7Stars, added: “There is a huge debate over whether consumers should be paying for media and newspapers. In the last five to 10 years, consumers have become more motivated towards free media…Media companies like newspapers and television, already suffering from a downturn in advertising, need to understand this new reality and make sure they engage their audience.”

There are of course other promotional outlets for every business that are deemed to be much more cost effective – promotional products! Giving out cost effective corporate gifts, certainly work well alongside more traditional media outlets.

One quality supplier of such promotional items is Gift Selection, who supply branded gifts to organisations all across the world. If you have any questions about which promotional items would work best for you, then give their friendly team a call.