Experimental marketing people Closer, created a novel campaign to promote the new Doner Kebab flavour Pot Noodle, with a Chilli Challenge where the public compete to win their very own Pot Noodle belt! This sounds like a students dream, which I guess is the whole point.

If ‘the slag of all snacks’ takes your fancy, then the plastic pot will set you back around £1.01. By merely adding boiling water to the pot, you will be magically transported to the tastes and smells of a late-night trip to the kebab house.

The Pot Noodle marketing manager Cheryl Calverley said: “This is a true celebration of the coming together of two food titans to create ultimate man food. The live environment gives us the opportunity to build on the ATL story and give our consumers the chance to sample the product for themselves.”

 Persil is celebrating its 100th birthday this month, by running a new TV ad, and an on pack promotion offering BOGOG entry into some of the UK and NI favourite attractions. The campaign is costing £6m, and will feature both retro and new material, with the theme still being all about ‘tough on dirt and gentle on clothes.’

 If you fancy a free ticket and conveniently have some washing to do, simply cut out the voucher from a Persil 100th birthday pack and present it to the participating attraction. These include; Madame Tussauds, The London Dungeon, The National Sea Life Centre Birmingham, Legoland Windsor, Chessington World of Adventures & Zoo, Warwick Castle and The Alton Towers resort.

Persil was first launched as the ‘Amazing Oxygen Washer’, not the sharpest of lines, but the public seem to love it. Apparently when the public was asked to name a laundry detergent, 80% of them said Persil. The new TV ad campaign will run along side, PR support and online activity too.

 The latest mover and shaker in the world of promotions is Carlsberg, who are about to embark on a whopping £7m marketing campaign for San Miguael. This will be the first campaign since Carlsberg took over all marketing responsibilities from the brand last year.

It all kicks off on the 9th of May with TV ads, which will run alongside outdoor, print and cinema activity. There will also be some “experimental” activity going on at train stations…

The lager is promoting itself along the line of “Not a quick beer”, with the aim of marketing itself alongside world or luxury beers. With the typically Spanish idea of making sure you balance work and other time, always being kept in mind. Rather then a fuel that’s thrown down the neck of football hooligans, before marching onto the terraces.

New packaging will also play a part, with a new can and bottle label design. A new promotional glass will also be produced, to further the premium feel of the brand. The new look is based on the brand’s appearance in continental Europe, where shall we say there is a more gentlemanly attitude towards drinking.