If you take the swoosh away from Nike, what are you left with? What would happen if Apple lost their apple and Shell misplaced their Shell? If your business doesn’t have a logo at the moment, then you’re missing out on that instant recognition - which every large business needs.
Your logo will be your business’ hardest worker – your employee of the month all year round. Your logo provides the essential service of communicating in a moment the whole philosophy of your business.
Something this magnitude shouldn’t be taken lightly. A great logo is something that every business should have. Often with logos - less is defiantly more. However resisting the temptation not to over complicate things is a challenge. Remember a picture says a thousand words. You need to think which are the thousand words that will best match your business’ ethos.
It is always worth taking considerable time to get your logo perfect, because once it is set in place - it is not advisable to change. Certainly one should never change their business’ logo just for the sake of it. Marlborough has been associated with cowboys for as long as anyone can remember - and the business is still as popular as it has ever been.
Thinking of the right theme to associate your logo with can be crucial. Certain brands lend themselves to certain topics – while others are less obvious. Nike for example, predictable relates itself to sporting excellence. Obviously sports may not relate to your business – but this isn’t a problem. Let’s take coca cola for example…a simple fizzy drink.
A stroke of genius, created Coca-cola’s association with Christmas. So much so that Coca–cola creating the red Santa, that we all know and love. Could you imagine seeing the original green Santa now? Would you want to sit on his knee, and tell him what a good boy you’ve been all year? No I’d want to know who this impostor was – posing in a damn green suit! I’d be pulling his beard – convinced that I had been fobbed off with a stooge. It’s incredible to think, that all this was down to marketing from a simple drinks business.
Printing your logo on promotional merchandise is a smart move for any business - no matter what their size. When ordering promotional gifts from an expert like gift selection, we will be more than happy to create or develop a logo to print on your products. If your thinking of some ideas for your new logo here are a few pointers we would always recommend:
☻ A logo that is simple and sophisticated will stay in people’s minds rather than a loud and vulgar one.
☻ A logo needs to be original and distinguishable - with a bold and striking design that is easily recognisable from everyone else.
☻ A logo needs to summon a mental image that matches perfectly with the ethos of your business.
☻A logo shouldn’t be extremely tall or wide for practical reasons – and shouldn’t be associated with any current fads. Timelessness is the key to any successful logo.